Points

Incentivize repeat purchases with redeemable points

Reward your best customers and they'll reward you with more frequent visits and larger purchases. Shift your focus from traditional advertising to build a thriving community of brand loyalists.

Man's Perfume - 50ml

Man's Perfume - 50ml $92

Earn 276 points on this purchase

Earn points in multiple channels

Purchases

Delight your buyers with reward points on every transaction, keeping them coming back for more.

Account Signup

Encourage your customers to signup an online store account.

Birthdays

Celebrate customer birthdays with bonus reward points.

Redeem points and claim various rewards

Discount amount

Simple and effective. “$10 off” feels like real money in the pocket of a shopper.

Free shipping

The one reward that keeps shoppers from walking away.

Discount percentage

Timeless flexibility. Encourage members to buy more and save more.

Free product

Reward best customers with free products. High value for them, protected margins for you.

Store credit

The reward is available on Bigcommerce.

Features

Complete, all-in-one scalable points program

Ambly UI

Every customer-facing UI, from account and product pages, to loyalty program page, is unique to your brand.

Full control

Keep your loyalty program sustainable.

Custom points expiration

Turn points expiration into a golden opportunity to welcome dormant customers back.

Bonus campaigns

Execute multi-fold points and seasonal campaigns that create predictable sales spikes.

Analytics

See your program’s ROI by monitoring member revenue, repeat purchase rates, and AOV growth.

Ambly UI

Your loyalty framework is seamlessly embedded into

every customer touchpoint

Full Control

Ensure your loyalty program sustainable for

both the customers and the business

Set a waiting period to delay points, reverse points on refunds, exclude B2B sales from loyalty program, and expire points.

Waiting period: Delay points to make sure customers keep items in the return period.

Points reverse: Reverse points on cancelled or refunded orders.

Points exclusion: Exclude discounted B2B orders from earning points.

Waiting Period: Validate purchases

Points Reverse on cancelled or refunded orders

Points Exclusion of B2B orders

Points Expiration

Custom Points Expiration

Expire points to bring dormant customers back to store

An effective points expiration strategy balances maintaining customer engagement and trust with maximizing breakage.

Activitiy-based expiration: Points remain valid unless the account has zero activity for a set timeframe.

Fixed-date expiration: Points expire a set time after they are earned.

Activity-based Expiration: All in One Batch

Fixed-date Expiration: Different Batches

Custom Expiration Window

Triggered Reminders

FAQS

Earning points creates a natural urge for customers to use their accumulated value, unlock future discounts, or reach higher goals.

A standard baseline is 1 point per $1 spent and 100 points per $1 discount. However, optimal rates depend on your specific margins and average order value (AOV), which a loyalty strategist can fine-tune for your brand.

All customer touchpoints—from heder manual, loyal program, and member panel to emails and notifications—can be fully customized to align with your design system, no coding required.

Activity-based expiration is customer friendly, suitable for high-frequency consumable products (beauty, apparel, coffee, supplements, etc). Fixed-date expiration is suitable for seasonal businesses (holiday gifting, back-to-school, etc.). The expiration window depends on the product consuming frequency.

Forecast your revenue potential using your store’s real data. Speak with a strategist to project your repeat-buyer growth, member revenue, and payback timeline.

Start free and scale as you grow. No matter which plan you choose, your loyalty program stays 100% on-brand.